5 Tips for Properly Selling a High-End Home in Metro Atlanta

Luxury red-brick house in Metro Atlanta

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The lack of housing inventory in Metro Atlanta is hardly news these days, but that isn’t quite the case with luxury homes, with inventory fairly plentiful.  The process, however, of selling a luxury property differs quite a bit from that of selling a more modest home or property since potential buyers will likely be better able to modify the house to their own needs.  Even purchasing the property may vary with some often buying through an agency, sight unseen.  Getting the right information out about one’s home is always important toward ensuring a smooth and efficient settlement, but often more so when it involves high-end home sales.  Keep these five helpful suggestions in mind when selling your luxury property in Metro Atlanta for the best outcomes for all parties to the transaction.

Limit, even Avoid Remodeling and Repairs before the Sale

Unlike with practically any other type of property, the majority of maintenance work and renovations invested into luxury residences will virtually be money wasted in my humble opinion. Even the upgrades deemed necessary like a new roof, furnace or water heater that are all typically advised for lower-end properties after home inspections are not suggested for luxury residences. Why not?  The new owners are most likely to completely redesign the property and add in their own personal touches which can even involve expanding or demolishing portions of the current building. Instead, consider selling it as-is unless repairs like patching a leaky roof are essential for the preservation of the house or other structures on the property.

Employ a Qualified Stager

Prior to selling, many real estate agents will offer decluttering and staging ideas for the listing in one way or another by suggesting taking down personal items like photos, trinkets and placing excess furniture in storage in order to downplay the previous owners personalization while highlighting the plentiful space and other property features. But that rarely replaces the important role served by professional staging consultants when working with luxury properties since they can showcase even more of what matters most to high-end buyers without a lot of extraneous distractions that pull focus away from the unique features of the property. Again, the majority of buyers of luxury properties remodel them anyway, so they are often only interested in the property’s potential rather than its current condition.

Use Well-targeted Promotions

Wealthy luxury property owners around Metro Atlanta and beyond frequently invest heavily in their personal privacy since many degrees of riches come with a certain amount of celebrity.  That is why announcing the availability of a luxury home often will not only attract the wrong buyers, but may also expose the property to squatters, thieves, vandals and other undesirables with less-than-honorable intentions.  Granted, members of the Metro Atlanta MLS Systems are compelled to list all properties on those platforms, but experienced agents have other resources that can get one’s luxury home in front of the right buyers and their agents to quickly bring about a settlement that meets expectations.

Employ a Luxury Property-focused Real Estate Agent

Most Metro Atlanta Real Estate Agents would welcome the opportunity to help an owner sell their luxury property, given the potential for higher, ongoing income potential. But as written above, some agents focus on luxury properties, have the resources and specialized knowledge to assist with getting the best price and smoothest close for your house in the shortest amount of time. Granted, the present Atlanta Real Estate Market Trends for higher-priced properties mirror those nationally and might occasionally be significantly dissimilar from those for lower-end properties. But finding an agent who truly comprehends the market of the moment and circumstances therein for your particular property type is crucial toward guidance on the best way to sell fast and for more.

Acknowledge What is Likely to Come of the Property to Attract the Right Buyer

The luxuriously historic residences of Buckhead, Candler Park, Grant Park, Morningside, Virginia Highland and other neighborhoods are all part of the rich history that often defines Metro Atlanta, so the sentimental attachment to them is understandable, but frequently of more value to heirs than to that of market buyers.  Objectively considering how modern potential buyers with no knowledge of the property's rich history might view the existing land and structures in their current condition is critical toward quickly bringing about the right purchase and sale.  It's best, therefore, to expect some older, outdated and otherwise inefficient structures on highly desirable lots where there are no prohibitive national or municipal restrictions to be demolished or substantially renovated here in Metro Atlanta and replaced by more modern buildings.

In Conclusion

Considering these tips in the sale of your luxury Metro Atlanta Property can result in significant monetary gain, but doing so often requires a shift in thinking versus that involving the sale of a more modest one. Include the right team of experts all along the way to bring about the desired outcome, the fast and efficient sale of your luxury Metro Atlanta Home.  Just as general contractors have access to a wide variety of carpenters, electricians, plumbers and so on, I have offered home inspectors, repair persons, stagers, professional photographers and all that is required to get your luxury Metro Atlanta Home sold fast, for more and on the best terms since 2006.  Please write or call me today at (770) 271-2156 for a brief discussion on your needs.  I can also be followed on LinkedIn, Facebook and Twitter.


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